whole foods including vegetables, fruits, legumes and grains

Color of Food

Explore the many benefits of whole food nutrition and the important phytonutrients that create the color of food.

The Whole Food Matrix

Foods consist of a complex matrix of nutrients, minerals, bioactive compounds, food structures, phospholipids, and other factors like prebiotics.

Instead of focusing solely on individual nutrient content, the whole food matrix emphasizes the importance and advantage of the overall structure and how it affects digestion, absorption, and utilization of nutrients.

Bioavailability and Absorption

The whole food matrix can impact how easily nutrients are absorbed and utilized by the body.

Elements of the food matrix affect the digestion and absorption of nutrients and evidence indicates that consuming nutrients as part of a natural, whole food matrix can enhance overall health and prevent illness.

Whole foods provide a complex nutrient synergy, with vitamins accompanied by phytonutrients and cofactors that enhance bioavailability and utilization in the body, optimizing vitamin activity.

The Color of Food

Phytoactive and Key Nutrient Insights

Understanding the phytoactive profiles of whole foods can help maximize quality of life. And with chronic conditions on the rise, recognizing the potency of whole foods is critical to evaluating which plants have high levels of phytoactives that can help minimize the development of chronic disease. The plant-specific tiles below use gallic acid equivalence (GAE) and nutrient analysis to educate on the profiles of twelve top crops to showcase the elements used in the Whole Food Matrix.

alfalfa color of food tile
barley color of food advantage
beet root color of food tile
brussels sprouts color of food tile
buckwheat color of food tile
kale color of food tile
kidney bean whole food advantage tile
oats whole food advantage tile
peavine whole food advantage tile
swiss chard whole food advantage tile
turnip greens whole food advantage tile