About this Episode
Recorded live at the Florida Chiropractic Association (FCA) annual event The National in Orlando, Florida, WholisticMatters Podcast Series host John P. Troup, PhD, is joined by Nick Doyle, CEO of The Doyle Group, an eCommerce technology and marketing firm that publishes Chiropractic Economics, the leading publication in the chiropractic community. Chiropractic Economics provides trend analysis and reports for the chiropractic profession, and Doyle’s family has always had an interest in alternative and holistic care.
Doyle has a background in web analytics and ecommerce solutions, and he believes authenticity is important when encouraging chiropractors to expand their scope of practice with chiropractic as the cornerstone. In this episode, Doyle and Dr. Troup discuss how to grow and generate leads with new, younger practitioners with a strong online presence in addition to more traditional office presences.